Make the facts identical
Pick the public business name and use it on the website, the Google Business Profile, and other listings you control. Do not add “best” or a city keyword to the legal or operating name just for the listing.
The phone number on the site should be the number you answer. If you serve an area and do not publish a street address, do not invent one to satisfy a form.
Pages that match how customers ask
A homepage plus a page for each real service is more useful than fifty city clones. Each service page should say who does the work, what it includes, where it is offered, and how to make contact.
Link those pages with ordinary sentences. A footer stuffed with exact-match phrases does not replace a clear explanation.
Reviews and what not to do
After a finished job, send a direct link and ask for an honest review. Do not pay for reviews, do not post them yourself from spare accounts, and do not hide the public review option from unhappy customers.
Respond like a person. Future customers read the response as much as the star count.